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ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <style>.bg-color-post {background-color: #0d5699;}.bg-color-success-story {background-color: #081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/blog/" title="Beiträge">Blog</a> </span> <span class="arrow">></span> <span class="category">Programmatic Display, Video & Everything</span> <span class="arrow">></span> <span class="child">Facebook Ads - performanceorientiert</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/Social-Media-AdscUnsplash-3.jpg" data-rocket-location-hash="5a37b1278ec0f2057693228e46be82e6" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>Facebook Ads - performanceorientiert</h1><p class="author">von Carina Gindl</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">18. September 2019</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 8</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Der Facebook Business Manager stellt eine Vielzahl unterschiedlicher Anzeigenformate zur Verfügung. Je nach Werbeziel , eignen sich auch unterschiedliche Formate und Platzierungen. Wir haben die Vorteile und Best Practices der verschiedenen Typen zusammengefasst!</p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Programmatic Display, Video & Everything</div><p></p><p>Wir bringen Ihre programmatischen Kampagnen auf das nächste Level. Unsere Consultants unterstützen mit Konzepten, Consulting und auch managed Service. </p> <p></p><a href="/bessere-kampagnen/#programmatic-display-video-everything" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="e946528df6073fc54194b8ff6cbcb0f4" data-elementor-type="wp-post" data-elementor-id="26972" class="elementor elementor-26972" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-772f984b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="772f984b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79721b2c" data-id="79721b2c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-102b8f63 elementor-widget elementor-widget-heading" data-id="102b8f63" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Werbeanzeigen Formate auf Facebook & Instagram </h2> </div> </div> <div class="elementor-element elementor-element-10b127d3 elementor-widget elementor-widget-text-editor" data-id="10b127d3" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Grundsätzlich werden bei Werbeanzeigen zwei unterschiedlichen Komponenten unterschieden: das <strong>Format</strong> (bestimmt, wie die Anzeige aussieht) und die <strong>Platzierung</strong> (legt fest, wo sie angezeigt wird). Für unterschiedliche Werbeziele eignen sich unterschiedliche Formate und Platzierungen. Diese sollten strategisch ausgewählt und erstellt werden.</p><p>Die folgende Liste hilft Ihnen den Überblick zu behalten – Erfahren Sie, welche Anzeigenformate Facebook zur Verfügung stellt und zu welchen Zielen die einzelnen Formate am besten passen.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-c4cb5bf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c4cb5bf" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b0169d" data-id="3b0169d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-eda8862 elementor-widget elementor-widget-heading" data-id="eda8862" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Link Ad (Single Image Ads) </h2> </div> </div> <div class="elementor-element elementor-element-59a3871 elementor-widget elementor-widget-text-editor" data-id="59a3871" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Der Klassiker unter den Facebook Ads. Sogenannte Single Image Ads bieten sich an, wenn Sie mit einem effektiven Bild auf Ihre Marke, ein bestimmtes Produkt oder Dienstleistung aufmerksam machen möchten.</p> </div> </div> <div class="elementor-element elementor-element-10c07db elementor-widget elementor-widget-image" data-id="10c07db" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="320" height="499" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20320%20499'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23684" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/22-08-_2019_16-59-01.jpg 320w, https://e-dialog.group/wp-content/uploads/2022/02/22-08-_2019_16-59-01-192x300.jpg 192w" data-lazy-sizes="(max-width: 320px) 100vw, 320px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/22-08-_2019_16-59-01.jpg"><noscript><img fetchpriority="high" decoding="async" width="320" height="499" src="https://e-dialog.group/wp-content/uploads/2022/02/22-08-_2019_16-59-01.jpg" class="attachment-large size-large wp-image-23684" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/22-08-_2019_16-59-01.jpg 320w, https://e-dialog.group/wp-content/uploads/2022/02/22-08-_2019_16-59-01-192x300.jpg 192w" sizes="(max-width: 320px) 100vw, 320px" /></noscript> </div> </div> <div class="elementor-element elementor-element-98d7ed5 elementor-widget elementor-widget-heading" data-id="98d7ed5" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Vorteile</h3> </div> </div> <div class="elementor-element elementor-element-83ada54 elementor-widget elementor-widget-text-editor" data-id="83ada54" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li>Einfaches Ad Format, die Erstellung ist unkompliziert und ohne großen Zeitaufwand umzusetzen</li><li>Personen gelangen über Link Ads direkt auf die Webseite</li></ul> </div> </div> <div class="elementor-element elementor-element-d715ff3 elementor-widget elementor-widget-heading" data-id="d715ff3" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Best Practices für Link Ads </h3> </div> </div> <div class="elementor-element elementor-element-b0da799 elementor-widget elementor-widget-text-editor" data-id="b0da799" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li>Bilder zeigen Menschen die das Produkt verwenden, nicht nur die Produkte allein.</li><li>Bilder mit hoher Auflösung verwenden. Am besten im Hochformat, damit ein großer Teil des Handyscreens damit ausgefüllt wird.</li><li>Bilder ohne Text verwenden. Unsere Erfahrungen zeigen, dass Werbeanzeigen deren Bilder nur wenig bis gar keinen Text erhalten, tendenziell kostengünstiger ausfallen und gleichzeitig einen größeren Personenkreis erreichen.</li><li><strong>Tool Tipp:</strong> Facebook bietet ein Tool, mit dem der Textanteil im Bild überprüft werden kann: <a href="https://www.facebook.com/ads/tools/text_overlay" target="_blank" rel="noopener">https://www.facebook.com/ads/tools/text_overlay</a></li><li>So einfach wie möglich! Nur die wichtigsten Informationen zeigen, nicht überladen.</li><li><strong>Pro Tipp:</strong> Ein anderes Bild für Instagram auswählen. Auf diese Weise kann die Performance in verschiedenen Platzierungen getestet werden.</li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-9c689fc elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9c689fc" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1fa8de" data-id="f1fa8de" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c893534 elementor-widget elementor-widget-heading" data-id="c893534" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Video Ads und Slideshow Video Ads </h2> </div> </div> <div class="elementor-element elementor-element-2d448a2 elementor-widget elementor-widget-text-editor" data-id="2d448a2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Videos sind in allen Online-Kanälen das am stärksten wachsende Werbemittelformat. <a href="https://e-dialog.group/blog/kreation/geheimnis-erfolgreiche-video-ads/"> Video Ads</a> werden immer häufiger und bevorzugt konsumiert. Deshalb sind sie auch auf Facebook ein ideales Anzeigenformat um eine Geschichte in Bild, Ton und Bewegung zu erzählen.</p> </div> </div> <div class="elementor-element elementor-element-f4a6d95 elementor-widget elementor-widget-image" data-id="f4a6d95" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="320" height="582" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20320%20582'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23685" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/22-08-_2019_16-50-39.jpg 320w, https://e-dialog.group/wp-content/uploads/2022/02/22-08-_2019_16-50-39-165x300.jpg 165w" data-lazy-sizes="(max-width: 320px) 100vw, 320px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/22-08-_2019_16-50-39.jpg"><noscript><img decoding="async" width="320" height="582" src="https://e-dialog.group/wp-content/uploads/2022/02/22-08-_2019_16-50-39.jpg" class="attachment-large size-large wp-image-23685" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/22-08-_2019_16-50-39.jpg 320w, https://e-dialog.group/wp-content/uploads/2022/02/22-08-_2019_16-50-39-165x300.jpg 165w" sizes="(max-width: 320px) 100vw, 320px" /></noscript> </div> </div> <div class="elementor-element elementor-element-5cb5b05 elementor-widget elementor-widget-heading" data-id="5cb5b05" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Vorteile </h3> </div> </div> <div class="elementor-element elementor-element-eebc708 elementor-widget elementor-widget-text-editor" data-id="eebc708" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li>Zahlreiche Platzierungsmöglichkeiten (Facebook, Instagram, Audience Network und Messenger)</li><li>Video Ads unterstützen verschiedene Seitenverhältnisse</li></ul> </div> </div> <div class="elementor-element elementor-element-d8c0a0f elementor-widget elementor-widget-heading" data-id="d8c0a0f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Best Practices für Video Ads und Slideshow Ads </h3> </div> </div> <div class="elementor-element elementor-element-4ba1189 elementor-widget elementor-widget-text-editor" data-id="4ba1189" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li><strong>Länge:</strong> So kurz wie möglich und so lang wie nötig. 15 Sekunden oder kürzere Videos werden häufiger komplett angesehen.</li><li><strong>Format:</strong> Vertikale oder quadratische Videos sind empfehlenswert.</li><li>Video Ads, die spezifisch für Mobilgeräte erstellt wurden, erzielen auf Facebook und Instagram eine höhere Aufmerksamkeit und eine deutlich bessere Performance.</li><li><strong>Pro Tipp:</strong> Die Marke innerhalb der ersten Sekunden zeigen! Eine sichtbare Markenpräsenz in den ersten Sekunden sorgt für deutlich bessere Erinnerungswerte. Mehr zu <a href="https://www.facebook.com/business/news/insights/stand-out-in-feed-optimizing-video-creative-on-mobile?ref=search_new_12" target="_blank" rel="noopener">Mobile Video Creation.</a></li><li> </li></ul><p>-> <strong>Slideshow Video Ads</strong> sind ein videoähnliches Anzeigenformat. Es werden mehrere Bilder aneinandergereiht und mit Text und Ton ergänzt. Dieses Format eignet sich besonder um eine Geschichte anhand von Bildern zu erzählen.</p> </div> </div> <div class="elementor-element elementor-element-40ff459 elementor-widget elementor-widget-heading" data-id="40ff459" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Vorteile</h3> </div> </div> <div class="elementor-element elementor-element-ea3feb9 elementor-widget elementor-widget-text-editor" data-id="ea3feb9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li>Geringes Datenvolumen</li><li>Preisgünstige Video-Variante (keine/wenig Kosten für die Videoerstellung)</li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-60bff06 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="60bff06" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93ab89f" data-id="93ab89f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ff54121 elementor-widget elementor-widget-heading" data-id="ff54121" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Karussell Ad (Carousel Ad) </h2> </div> </div> <div class="elementor-element elementor-element-555f547 elementor-widget elementor-widget-text-editor" data-id="555f547" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Das Carousel Ad ist das ideale Format für die Präsentation einzelner Produkte oder Dienstleistungen denn jede Karussell Karte kann mit einem individuellen Link versehen werden. Weitere Einsatzmöglichkeiten für dieses Ad Format sind die Präsentation verschiedener Produktansichten oder das Erzählen einer Geschichte in Bildern.</p><p>Das Format steht für Facebook, Instagram, Messenger und das Audience Network zur Verfügung. Es können bis zu 10 Bilder oder Videos in einer Werbeanzeige präsentiert werden.</p> </div> </div> <div class="elementor-element elementor-element-8b13980 elementor-widget elementor-widget-image" data-id="8b13980" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="320" height="531" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20320%20531'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23686" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/22-08-_2019_17-05-41.jpg 320w, https://e-dialog.group/wp-content/uploads/2022/02/22-08-_2019_17-05-41-181x300.jpg 181w" data-lazy-sizes="(max-width: 320px) 100vw, 320px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/22-08-_2019_17-05-41.jpg"><noscript><img loading="lazy" decoding="async" width="320" height="531" src="https://e-dialog.group/wp-content/uploads/2022/02/22-08-_2019_17-05-41.jpg" class="attachment-large size-large wp-image-23686" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/22-08-_2019_17-05-41.jpg 320w, https://e-dialog.group/wp-content/uploads/2022/02/22-08-_2019_17-05-41-181x300.jpg 181w" sizes="(max-width: 320px) 100vw, 320px" /></noscript> </div> </div> <div class="elementor-element elementor-element-1e19bfe elementor-widget elementor-widget-heading" data-id="1e19bfe" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Vorteile</h3> </div> </div> <div class="elementor-element elementor-element-48920d7 elementor-widget elementor-widget-text-editor" data-id="48920d7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li>Jedes Bild oder Video enthält eine individuelle Verlinkung und/oder CTA.</li><li>Es ergeben sich mehr Optionen für Kunden. Dies führt zu höheren Klickraten.</li><li>Verschiedene Produktansichten können gezeigt werden.</li><li>Es besteht die Möglichkeit Bilder und Videos zu kombinieren.</li></ul> </div> </div> <div class="elementor-element elementor-element-787db12 elementor-widget elementor-widget-heading" data-id="787db12" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Best Practices für Carousel Ads </h3> </div> </div> <div class="elementor-element elementor-element-e1c817a elementor-widget elementor-widget-text-editor" data-id="e1c817a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li>Die automatische Optimierungsfunktion ermöglicht es, die Karten mit der besten Leistung zuerst anzuzeigen. Diese Funktion ist im Standard Setting aktiviert.</li><li><strong>Pro Tipp:</strong> Wenn die Reihenfolge der Karten fixiert bleiben soll (zB bei einer zusammenhängenden Geschichte) muss die Optimierungsfunktion deaktiviert werden!</li></ul><h3> </h3> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-6f3eadd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6f3eadd" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c044ef" data-id="8c044ef" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b7b1e8a elementor-widget elementor-widget-heading" data-id="b7b1e8a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Collection Ad (Sammlung) </h2> </div> </div> <div class="elementor-element elementor-element-5d72b8c elementor-widget elementor-widget-text-editor" data-id="5d72b8c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Bei einer Sammlung wird normalerweise ein Hauptbild oder -video gefolgt von mehreren Produktbildern angezeigt. Es erregt Aufmerksamkeit und kombiniert Image- und Produktbotschaften perfekt. Die Collection ist ein ideales Format für E-Commerce Unternehmen, Produkteinführungen oder Cross- & Up-Selling Kampagnen. Achtung: Um die Anzeige zu erstellen, sind mindestens vier Produkte in der Produktpalette erforderlich.</p> </div> </div> <div class="elementor-element elementor-element-08912a8 elementor-widget elementor-widget-image" data-id="08912a8" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="511" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20511'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23687" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Facebook-Collection.png 948w, https://e-dialog.group/wp-content/uploads/2022/02/Facebook-Collection-300x192.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Facebook-Collection-768x491.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Facebook-Collection.png"><noscript><img loading="lazy" decoding="async" width="800" height="511" src="https://e-dialog.group/wp-content/uploads/2022/02/Facebook-Collection.png" class="attachment-large size-large wp-image-23687" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Facebook-Collection.png 948w, https://e-dialog.group/wp-content/uploads/2022/02/Facebook-Collection-300x192.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Facebook-Collection-768x491.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-130082b elementor-widget elementor-widget-text-editor" data-id="130082b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Nutzer, die auf die Werbeanzeige tippen, haben über das Anzeigenformat die Möglichkeit, die Produkte zu durchstöbern oder eine Vollbilderfahrung mit kurzen Ladezeiten zu öffnen, um mehr über die Features eines bestimmten Produkts zu erfahren. Nach dem Einstieg in das Vollbild-Erlebnis führt das Antippen eines bestimmten Bildes auf die Website oder App des Werbetreibenden. Nachteil des Werbemittels: es wird nur auf Mobilgeräten im Facebook- oder Instagram-Feed angezeigt.</p> </div> </div> <div class="elementor-element elementor-element-24ed00a elementor-widget elementor-widget-heading" data-id="24ed00a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Vorteile </h3> </div> </div> <div class="elementor-element elementor-element-1dd35e7 elementor-widget elementor-widget-text-editor" data-id="1dd35e7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li>Bessere Produktdarstellung auf Mobilgeräten</li><li>Kunden können mit der Anzeige integrieren</li><li>Schnell ladend (Vollbild oder Video)</li><li>Im Format kann eine Produktpalette erstellt werden, um die Produkte in verschiedene Kategorien einzuteilen oder einzelne Produkte aus dem Katalog auswählen.</li><li><strong>Unterstützte Werbeziele:</strong> Traffic, Conversions, Katalogverkäufe, Besuche im Geschäft</li></ul> </div> </div> <div class="elementor-element elementor-element-7d6eed8 elementor-widget elementor-widget-heading" data-id="7d6eed8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Best Practices </h3> </div> </div> <div class="elementor-element elementor-element-719728f elementor-widget elementor-widget-text-editor" data-id="719728f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li>Produktpalette mit mehr als 50 Artikel nutzen.</li><li>Die ausgewählten Produkte sollten zur Zielgruppe passen.</li><li>Optimale Bildgröße: von 1.200 x 628 Pixeln, Videos Seitenverhältnis: von 1:1 bzw. 16:9.</li><li><strong>Pro Tipp:</strong> Die verlinkte Website sollte mehr Produkte zeigen, um die besten Ergebnisse zu erzielen.</li></ul><h3> </h3> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-da2b3a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="da2b3a3" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73c9d54" data-id="73c9d54" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-fecbf8a elementor-widget elementor-widget-heading" data-id="fecbf8a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Instant Experience (Canvas Ad) </h2> </div> </div> <div class="elementor-element elementor-element-1d04632 elementor-widget elementor-widget-text-editor" data-id="1d04632" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Facebook Instant Experiences (Canvas Ads) sind interaktive Werbeanzeigen, die nur an bestimmte Platzierungen ausgeliefert werden können. Die Ads ermöglichen eine außergewöhnliches User Experience im Vollbildmodus (nach Klick auf die Anzeige). Es handelt sich um eine Kombination aus Bild, Video, Text und Links.</p> </div> </div> <div class="elementor-element elementor-element-74db487 elementor-widget elementor-widget-image" data-id="74db487" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="628" height="1024" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20628%201024'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23688" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Canvas-Ads.png 628w, https://e-dialog.group/wp-content/uploads/2022/02/Canvas-Ads-184x300.png 184w" data-lazy-sizes="(max-width: 628px) 100vw, 628px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Canvas-Ads.png"><noscript><img loading="lazy" decoding="async" width="628" height="1024" src="https://e-dialog.group/wp-content/uploads/2022/02/Canvas-Ads.png" class="attachment-large size-large wp-image-23688" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Canvas-Ads.png 628w, https://e-dialog.group/wp-content/uploads/2022/02/Canvas-Ads-184x300.png 184w" sizes="(max-width: 628px) 100vw, 628px" /></noscript> </div> </div> <div class="elementor-element elementor-element-0d85d7c elementor-widget elementor-widget-heading" data-id="0d85d7c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Vorteile</h3> </div> </div> <div class="elementor-element elementor-element-c01d21d elementor-widget elementor-widget-text-editor" data-id="c01d21d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li>Funktioniert mit allen Formaten: Fotos, Videos, Karussell, Slideshow und Sammlung</li><li>Hoher Erlebnisfaktor</li><li>Lädt sofort</li></ul> </div> </div> <div class="elementor-element elementor-element-25ee52a elementor-widget elementor-widget-heading" data-id="25ee52a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Best Practices </h3> </div> </div> <div class="elementor-element elementor-element-311d4d6 elementor-widget elementor-widget-text-editor" data-id="311d4d6" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li>Hochwertige Bilder und Videos anzeigen</li><li>Einfache Beschreibungen für Buttons und Links verwenden.</li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-2627f92 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2627f92" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d60b638" data-id="d60b638" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a6ce98a elementor-widget elementor-widget-heading" data-id="a6ce98a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Stories Ad </h2> </div> </div> <div class="elementor-element elementor-element-cfd1437 elementor-widget elementor-widget-text-editor" data-id="cfd1437" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Auf Instagram und Facebook gibt es zwei Arten von Anzeigenplatzierungen: Werbeanzeigen im Feed und Werbeanzeigen in Stories. Laut Angaben von Facebook werden im Laufe des Jahres 2019 voraussichtlich mehr Beiträge in Stories geteilt werden als in den Feeds.</p> </div> </div> <div class="elementor-element elementor-element-288b0b0 elementor-widget elementor-widget-video" data-id="288b0b0" data-element_type="widget" data-settings="{"youtube_url":"https:\/\/youtu.be\/F8ubUL0civE","yt_privacy":"yes","video_type":"youtube","controls":"yes"}" data-widget_type="video.default"> <div class="elementor-widget-container"> <div class="elementor-wrapper elementor-open-inline"> <div class="elementor-video"></div> </div> </div> </div> <div class="elementor-element elementor-element-e742a05 elementor-widget elementor-widget-heading" data-id="e742a05" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Vorteile</h3> </div> </div> <div class="elementor-element elementor-element-be2e9cf elementor-widget elementor-widget-text-editor" data-id="be2e9cf" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li>Das Story Werbeumfeld ist authentisch und emotional</li><li>Stories wecken die Interessen der Nutzer</li><li>Schneller und einfacher Weg die Nutzer auf die verlinkte Website zu bringen</li></ul> </div> </div> <div class="elementor-element elementor-element-8d3e231 elementor-widget elementor-widget-heading" data-id="8d3e231" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Best Practices </h3> </div> </div> <div class="elementor-element elementor-element-09d76fc elementor-widget elementor-widget-text-editor" data-id="09d76fc" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li>Kurze und leicht verständliche Inhalte anzeigen.</li><li>Tipps und Ratschläge platzieren – von Nutzern hoch geschätzt.</li></ul> </div> </div> <div class="elementor-element elementor-element-d5cb72c elementor-widget elementor-widget-text-editor" data-id="d5cb72c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Inspiration für die Erstellung von Facebook Werbemitteln gibt es hier: <a href="https://www.facebook.com/ads/creativehub/gallery/" target="_blank" rel="noopener">https://www.facebook.com/ads/creativehub/gallery/</a></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-5607bc8c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5607bc8c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55f7be79" data-id="55f7be79" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4e3f4261 elementor-widget elementor-widget-text-editor" data-id="4e3f4261" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <span class="management-summary">Der Facebook Business Manager stellt eine Vielzahl unterschiedlicher Anzeigenformate zur Verfügung. Je nach Werbeziel , eignen sich auch unterschiedliche Formate und Platzierungen. Wir haben die Vorteile und Best Practices der verschiedenen Typen zusammengefasst!</span> <h2>Werbeanzeigen Formate auf Facebook & Instagram</h2> Grundsätzlich werden bei Werbeanzeigen zwei unterschiedlichen Komponenten unterschieden: das <strong>Format</strong> (bestimmt, wie die Anzeige aussieht) und die <strong>Platzierung</strong> (legt fest, wo sie angezeigt wird). Für unterschiedliche Werbeziele eignen sich unterschiedliche Formate und Platzierungen. Diese sollten strategisch ausgewählt und erstellt werden. Die folgende Liste hilft Ihnen den Überblick zu behalten – Erfahren Sie, welche Anzeigenformate Facebook zur Verfügung stellt und zu welchen Zielen die einzelnen Formate am besten passen. <h3></h3> <h3>Link Ad (Single Image Ads)</h3> Der Klassiker unter den Facebook Ads. Sogenannte Single Image Ads bieten sich an, wenn Sie mit einem effektiven Bild auf Ihre Marke, ein bestimmtes Produkt oder Dienstleistung aufmerksam machen möchten. <img decoding="async" class="alignnone size-full wp-image-14628" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20320%20499'%3E%3C/svg%3E" alt="" width="320" height="499" data-lazy-src="https://e-dialog.group/wp-content/uploads/22-08-_2019_16-59-01.jpg"><noscript><img loading="lazy" decoding="async" class="alignnone size-full wp-image-14628" src="https://e-dialog.group/wp-content/uploads/22-08-_2019_16-59-01.jpg" alt="" width="320" height="499" /></noscript> <h4></h4> <h4><strong>Vorteile</strong></h4> <ul> <li>Einfaches Ad Format, die Erstellung ist unkompliziert und ohne großen Zeitaufwand umzusetzen</li> <li>Personen gelangen über Link Ads direkt auf die Webseite</li> </ul> <h4><strong>Best Practices für Link Ads</strong></h4> <ul> <li>Bilder zeigen Menschen die das Produkt verwenden, nicht nur die Produkte allein.</li> <li>Bilder mit hoher Auflösung verwenden. Am besten im Hochformat, damit ein großer Teil des Handyscreens damit ausgefüllt wird.</li> <li>Bilder ohne Text verwenden. Unsere Erfahrungen zeigen, dass Werbeanzeigen deren Bilder nur wenig bis gar keinen Text erhalten, tendenziell kostengünstiger ausfallen und gleichzeitig einen größeren Personenkreis erreichen.</li> <li><strong>Tool Tipp:</strong> Facebook bietet ein Tool, mit dem der Textanteil im Bild überprüft werden kann: <a href="https://www.facebook.com/ads/tools/text_overlay">https://www.facebook.com/ads/tools/text_overlay</a></li> <li>So einfach wie möglich! Nur die wichtigsten Informationen zeigen, nicht überladen.</li> <li><strong>Pro Tipp:</strong> Ein anderes Bild für Instagram auswählen. Auf diese Weise kann die Performance in verschiedenen Platzierungen getestet werden.</li> </ul> <h3></h3> <h3>Video Ads und Slideshow Video Ads</h3> Videos sind in allen Online-Kanälen das am stärksten wachsende Werbemittelformat. <a href="https://e-dialog.group/blog/kreation/geheimnis-erfolgreiche-video-ads/"> Video Ads</a> werden immer häufiger und bevorzugt konsumiert. Deshalb sind sie auch auf Facebook ein ideales Anzeigenformat um eine Geschichte in Bild, Ton und Bewegung zu erzählen. <img decoding="async" class="alignnone size-full wp-image-14627" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20320%20582'%3E%3C/svg%3E" alt="" width="320" height="582" data-lazy-src="https://e-dialog.group/wp-content/uploads/22-08-_2019_16-50-39.jpg"><noscript><img loading="lazy" decoding="async" class="alignnone size-full wp-image-14627" src="https://e-dialog.group/wp-content/uploads/22-08-_2019_16-50-39.jpg" alt="" width="320" height="582" /></noscript> <h4></h4> <h4>Vorteile</h4> <ul> <li>Zahlreiche Platzierungsmöglichkeiten (Facebook, Instagram, Audience Network und Messenger)</li> <li>Video Ads unterstützen verschiedene Seitenverhältnisse</li> </ul> <h4>Best Practices für Video Ads und Slideshow Ads</h4> <ul> <li><strong>Länge:</strong> So kurz wie möglich und so lang wie nötig. 15 Sekunden oder kürzere Videos werden häufiger komplett angesehen.</li> <li><strong>Format:</strong> Vertikale oder quadratische Videos sind empfehlenswert.</li> <li>Video Ads, die spezifisch für Mobilgeräte erstellt wurden, erzielen auf Facebook und Instagram eine höhere Aufmerksamkeit und eine deutlich bessere Performance.</li> <li><strong>Pro Tipp:</strong> Die Marke innerhalb der ersten Sekunden zeigen! Eine sichtbare Markenpräsenz in den ersten Sekunden sorgt für deutlich bessere Erinnerungswerte. Mehr zu <a href="https://www.facebook.com/business/news/insights/stand-out-in-feed-optimizing-video-creative-on-mobile?ref=search_new_12">Mobile Video Creation.</a></li> <li></li> </ul> -> <strong>Slideshow Video Ads</strong> sind ein videoähnliches Anzeigenformat. Es werden mehrere Bilder aneinandergereiht und mit Text und Ton ergänzt. Dieses Format eignet sich besonder um eine Geschichte anhand von Bildern zu erzählen. <h4>Vorteile</h4> <ul> <li>Geringes Datenvolumen</li> <li>Preisgünstige Video-Variante (keine/wenig Kosten für die Videoerstellung)</li> </ul> <h3></h3> <h3>Karussell Ad (Carousel Ad)</h3> Das Carousel Ad ist das ideale Format für die Präsentation einzelner Produkte oder Dienstleistungen denn jede Karussell Karte kann mit einem individuellen Link versehen werden. Weitere Einsatzmöglichkeiten für dieses Ad Format sind die Präsentation verschiedener Produktansichten oder das Erzählen einer Geschichte in Bildern. Das Format steht für Facebook, Instagram, Messenger und das Audience Network zur Verfügung. Es können bis zu 10 Bilder oder Videos in einer Werbeanzeige präsentiert werden. <img decoding="async" class="alignnone size-full wp-image-14629" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20320%20531'%3E%3C/svg%3E" alt="" width="320" height="531" data-lazy-src="https://e-dialog.group/wp-content/uploads/22-08-_2019_17-05-41.jpg"><noscript><img loading="lazy" decoding="async" class="alignnone size-full wp-image-14629" src="https://e-dialog.group/wp-content/uploads/22-08-_2019_17-05-41.jpg" alt="" width="320" height="531" /></noscript> <h4></h4> <h4>Vorteile</h4> <ul> <li>Jedes Bild oder Video enthält eine individuelle Verlinkung und/oder CTA.</li> <li>Es ergeben sich mehr Optionen für Kunden. Dies führt zu höheren Klickraten.</li> <li>Verschiedene Produktansichten können gezeigt werden.</li> <li>Es besteht die Möglichkeit Bilder und Videos zu kombinieren.</li> </ul> <h4>Best Practices für Carousel Ads</h4> <ul> <li>Die automatische Optimierungsfunktion ermöglicht es, die Karten mit der besten Leistung zuerst anzuzeigen. Diese Funktion ist im Standard Setting aktiviert.</li> <li><strong>Pro Tipp:</strong> Wenn die Reihenfolge der Karten fixiert bleiben soll (zB bei einer zusammenhängenden Geschichte) muss die Optimierungsfunktion deaktiviert werden!</li> </ul> <h3></h3> <h3>Collection Ad (Sammlung)</h3> Bei einer Sammlung wird normalerweise ein Hauptbild oder -video gefolgt von mehreren Produktbildern angezeigt. Es erregt Aufmerksamkeit und kombiniert Image- und Produktbotschaften perfekt. Die Collection ist ein ideales Format für E-Commerce Unternehmen, Produkteinführungen oder Cross- & Up-Selling Kampagnen. Achtung: Um die Anzeige zu erstellen, sind mindestens vier Produkte in der Produktpalette erforderlich. <img decoding="async" class="alignnone wp-image-13073" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20500%20320'%3E%3C/svg%3E" alt="Facebook Collection Ad" width="500" height="320" data-lazy-src="https://e-dialog.group/wp-content/uploads/Facebook-Collection.png"><noscript><img loading="lazy" decoding="async" class="alignnone wp-image-13073" src="https://e-dialog.group/wp-content/uploads/Facebook-Collection.png" alt="Facebook Collection Ad" width="500" height="320" /></noscript> Nutzer, die auf die Werbeanzeige tippen, haben über das Anzeigenformat die Möglichkeit, die Produkte zu durchstöbern oder eine Vollbilderfahrung mit kurzen Ladezeiten zu öffnen, um mehr über die Features eines bestimmten Produkts zu erfahren. Nach dem Einstieg in das Vollbild-Erlebnis führt das Antippen eines bestimmten Bildes auf die Website oder App des Werbetreibenden. Nachteil des Werbemittels: es wird nur auf Mobilgeräten im Facebook- oder Instagram-Feed angezeigt. <h4>Vorteile</h4> <ul> <li>Bessere Produktdarstellung auf Mobilgeräten</li> <li>Kunden können mit der Anzeige integrieren</li> <li>Schnell ladend (Vollbild oder Video)</li> <li>Im Format kann eine Produktpalette erstellt werden, um die Produkte in verschiedene Kategorien einzuteilen oder einzelne Produkte aus dem Katalog auswählen.</li> <li><strong>Unterstützte Werbeziele:</strong> Traffic, Conversions, Katalogverkäufe, Besuche im Geschäft</li> </ul> <h4>Best Practices</h4> <ul> <li>Produktpalette mit mehr als 50 Artikel nutzen.</li> <li>Die ausgewählten Produkte sollten zur Zielgruppe passen.</li> <li>Optimale Bildgröße: von 1.200 x 628 Pixeln, Videos Seitenverhältnis: von 1:1 bzw. 16:9.</li> <li><strong>Pro Tipp:</strong> Die verlinkte Website sollte mehr Produkte zeigen, um die besten Ergebnisse zu erzielen.</li> </ul> <h3></h3> <h3>Instant Experience (Canvas Ad)</h3> Facebook Instant Experiences (Canvas Ads) sind interaktive Werbeanzeigen, die nur an bestimmte Platzierungen ausgeliefert werden können. Die Ads ermöglichen eine außergewöhnliches User Experience im Vollbildmodus (nach Klick auf die Anzeige). Es handelt sich um eine Kombination aus Bild, Video, Text und Links. <h4><img decoding="async" class="alignnone wp-image-13075" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20500%20815'%3E%3C/svg%3E" alt="Canvas Ads" width="500" height="815" data-lazy-src="https://e-dialog.group/wp-content/uploads/Canvas-Ads.png"><noscript><img loading="lazy" decoding="async" class="alignnone wp-image-13075" src="https://e-dialog.group/wp-content/uploads/Canvas-Ads.png" alt="Canvas Ads" width="500" height="815" /></noscript></h4> <h4></h4> <h4>Vorteile</h4> <ul> <li>Funktioniert mit allen Formaten: Fotos, Videos, Karussell, Slideshow und Sammlung</li> <li>Hoher Erlebnisfaktor</li> <li>Lädt sofort</li> </ul> <h4>Best Practices</h4> <ul> <li>Hochwertige Bilder und Videos anzeigen</li> <li>Einfache Beschreibungen für Buttons und Links verwenden.</li> </ul> <h3></h3> <h3>Stories Ad</h3> Auf Instagram und Facebook gibt es zwei Arten von Anzeigenplatzierungen: Werbeanzeigen im Feed und Werbeanzeigen in Stories. Laut Angaben von Facebook werden im Laufe des Jahres 2019 voraussichtlich mehr Beiträge in Stories geteilt werden als in den Feeds. <div style="width: 800px;" class="wp-video"><!--[if lt IE 9]><script>document.createElement('video');</script><![endif]--> <span class="mejs-offscreen">Video-Player</span><div id="mep_0" class="mejs-container mejs-container-keyboard-inactive wp-video-shortcode mejs-video" tabindex="0" role="application" aria-label="Video-Player" style="width: 800px; height: 1422px; min-width: 20006px;"><div class="mejs-inner"><div class="mejs-mediaelement"><mediaelementwrapper id="video-26972-1"><video class="wp-video-shortcode" id="video-26972-1_html5" width="800" height="1422" preload="metadata" src="https://e-dialog.group/wp-content/uploads/201908-PCon-2019-Instastory.mp4?_=1" style="width: 800px; height: 1422px;"><source type="video/mp4" src="https://e-dialog.group/wp-content/uploads/201908-PCon-2019-Instastory.mp4?_=1"><a href="https://e-dialog.group/wp-content/uploads/201908-PCon-2019-Instastory.mp4">https://e-dialog.group/wp-content/uploads/201908-PCon-2019-Instastory.mp4</a></video></mediaelementwrapper></div><div class="mejs-layers"><div class="mejs-poster mejs-layer" style="display: none; width: 100%; height: 100%;"></div><div class="mejs-overlay mejs-layer" style="display: none; width: 100%; height: 100%;"><div class="mejs-overlay-loading"><span class="mejs-overlay-loading-bg-img"></span></div></div><div class="mejs-overlay mejs-layer" style="display: none; width: 100%; height: 100%;"><div class="mejs-overlay-error"></div></div><div class="mejs-overlay mejs-layer mejs-overlay-play" style="width: 100%; height: 100%;"><div class="mejs-overlay-button" role="button" tabindex="0" aria-label="Abspielen" aria-pressed="false"></div></div></div><div class="mejs-controls"><div class="mejs-button mejs-playpause-button mejs-play"><button type="button" aria-controls="mep_0" title="Abspielen" aria-label="Abspielen" tabindex="0"></button></div><div class="mejs-time mejs-currenttime-container" role="timer" aria-live="off"><span class="mejs-currenttime">00:00</span></div><div class="mejs-time-rail"><span class="mejs-time-total mejs-time-slider" role="slider" tabindex="0" aria-label="Zeit-Schieberegler" aria-valuemin="0" aria-valuemax="0" aria-valuenow="0" aria-valuetext="00:00"><span class="mejs-time-buffering" style="display: none;"></span><span class="mejs-time-loaded"></span><span class="mejs-time-current"></span><span class="mejs-time-hovered no-hover"></span><span class="mejs-time-handle"><span class="mejs-time-handle-content"></span></span><span class="mejs-time-float"><span class="mejs-time-float-current">00:00</span><span class="mejs-time-float-corner"></span></span></span></div><div class="mejs-time mejs-duration-container"><span class="mejs-duration">00:00</span></div><div class="mejs-button mejs-volume-button mejs-mute"><button type="button" aria-controls="mep_0" title="Stumm" aria-label="Stumm" tabindex="0"></button><a href="javascript:void(0);" class="mejs-volume-slider" aria-label="Lautstärkeregler" aria-valuemin="0" aria-valuemax="100" role="slider" aria-orientation="vertical"><span class="mejs-offscreen">Pfeiltasten Hoch/Runter benutzen, um die Lautstärke zu regeln.</span><div class="mejs-volume-total"><div class="mejs-volume-current" style="bottom: 0px; height: 100%;"></div><div class="mejs-volume-handle" style="bottom: 100%; margin-bottom: 0px;"></div></div></a></div><div class="mejs-button mejs-fullscreen-button"><button type="button" aria-controls="mep_0" title="Vollbild" aria-label="Vollbild" tabindex="0"></button></div></div></div></div></div> <h4></h4> <h4>Vorteile</h4> <ul> <li>Das Story Werbeumfeld ist authentisch und emotional</li> <li>Stories wecken die Interessen der Nutzer</li> <li>Schneller und einfacher Weg die Nutzer auf die verlinkte Website zu bringen</li> </ul> <h4>Best Practices</h4> <ul> <li>Kurze und leicht verständliche Inhalte anzeigen.</li> <li>Tipps und Ratschläge platzieren – von Nutzern hoch geschätzt.</li> </ul> Inspiration für die Erstellung von Facebook Werbemitteln gibt es hier: <a href="https://www.facebook.com/ads/creativehub/gallery/">https://www.facebook.com/ads/creativehub/gallery/</a> <h4>Benötigen Sie Unterstützung bei der Erstellung von Social Media Werbeanzeigen? Wir helfen Ihnen gerne dabei, kontaktieren Sie uns via Mail an <a href="mailto:kontakt@e-dialog.at">kontakt@e-dialog.at</a>.</h4> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div data-rocket-location-hash="03910ff8661ec99940484bdcacc47ffb" id="wobbleCTA"></div></div> <div data-rocket-location-hash="432af2bac3067702fc14620b17bfd000" class="mwd-blogPost flex more-topics space-top space-bottom"> <div data-rocket-location-hash="e02d4abb341ba01ddcf628736c86d19a" class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div data-rocket-location-hash="42cd2c730aabf27b255fca5895c1d6b0" class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container swiper-initialized swiper-horizontal swiper-pointer-events" data-interval="0"> <div class="swiper-wrapper" id="swiper-wrapper-92b3eaeb0b66df86" aria-live="polite" style="transform: translate3d(0px, 0px, 0px);"> <article class="c-post-types__entry post-65316 post type-post 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elementor-widget-heading" data-id="a1ba35e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Düsseldorf</p> </div> </div> <div class="elementor-element elementor-element-8c9477b elementor-widget elementor-widget-heading" data-id="8c9477b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Fürstenwall 172 <br> 40217 Düsseldorf</p> </div> </div> <div class="elementor-element elementor-element-8171015 elementor-widget elementor-widget-heading" data-id="8171015" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-b7d5537 elementor-widget 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